Quick Service Restaurant

Quick Service Restaurant

Quick Service Restaurants need to be competitive. Contending for business with different restaurants in the same vicinity is difficult; especially when they have similar menu offerings. Competing on price is not always an option when margins are thin and people expect low costs.

However, you do have control over management and quality of service. These points can be improved and directly affect the bottom line through differentiating from the competition. Smart Retail products supplement various areas of management and service. QSRs serve a large number of customers on a daily basis; Smart Retail can ensure each transaction runs smoothly in the following ways:

• Customer Base

Tracking and measuring are at the heart of what Smart Retail does. Knowing how many customers come into the restaurant at any point in time is valuable information not only for food preparation but also staffing considerations. With accurate counts and compiled trends one can reduce the amount of wasted food, improve efficiency of staffing, and develop a better customer experience by minimizing wait times. At a corporate level, we go beyond counting.

Through our Customer Metrics product, non-identifiable information such as age and gender are collected. With this information, quick service restaurants can better tailor their services, manage staff and measure progress with relation to their customer base.

• Speed of Service

While knowing how many patrons you have is a start, knowing more about their experience will allow for effective decision making. Smart Retail offers queue management and service time products that allow you to dissect a customer’s service experience. Statistics include:

– Number of customers in line. | How many lines do you need?

– Time spent in line per person. | Do your cashiers need more training?

– Relative physical length of line. | Is your restaurant layout optimized?

• Outdoor Services

A drive-thru window is a large source of income for many QSR restaurants. Being able to accurately measure the performance of drive-thru lanes and capture key indicators provides the hard data necessary for future improvement efforts. Smart Retail delivers the metrics you need to optimize your drive-thru.

– Number of cars in line.

– Wait of cars in line.

– Time from order to delivery.

For more information about our QSR Solution please contact us here or request a demo here.