Smart Marketing™

Smart Retail uses industry-leading video-analytics technology to allow retailers to optimize operations by respond­ing quickly to customer needs and market trends. Through an interactive dashboard, merchants can harness real-time in-store analytics to create a personalized, omni-channel experience, capturing shopper interest at every touchpoint.

Video data is enhanced by putting it in context with other data sources such as POS, inventory or RFID for the most complete picture for dynamic decision-making.

• Compare

Compare reports from multiple stores or sets of data to identify differentiators or opportunities.

• Segment

Use insights gained from real-time data to segment your audience and products.

• Target

Set indicators to monitor the status of your goals, and minimize risks and surprises.

• Track 

Track vital store data in one place and match against your goals.

Customer Metrics is one of our more advanced retail analytics products; for those who want more than a customer count.

In-store customers make up the majority of sales for many businesses. In the past there were very few methods available for gathering customer data cost effectively, on a large scale, in brick and mortar retail channels.

Unlike online channels, which capture demographic data on all who pass through, physical locations are limited to data gathered during monetary transactions.

Customer Metrics captures what credit and membership card swipes miss; all the customers that did not purchase anything and more quantified, qualitative data on those that did.

Features & Benefits:

• Customizable reports with summarized statistics for efficient and effective decision making.
• Use in tandem with Ad Metrics and Dwell Analysis to better understand customer interest and interaction.
• Know your in-store customer base.
• Record and Measure:
  • Age
  • Gender
  • Count

Traffic Map clearly defines how consumers move about the premises. The system tracks where people are spending time and with which products or services they come in contact.

These customer traffic patterns are automatically recorded and most often presented in heat map form.

Features & Benefits:

• Know which products are attracting attention.
• Know which promotions are effective at increasing traffic.
• Know which areas receive the most traffic for future promotions, product displays or service centers.